Some 200 people joined Denver’s 915 Labs at “Just Eat It Denver” for the premiere of the award-wining documentary “Just Eat It, A Food Waste Movie,” Tuesday, October 20th at the Exdo Event Center, raising more than $17,000 for We Don’t Waste.

Lisa Hidalgo of Channel 7 News served as emcee for the fundraiser, which also included food trucks, musical entertainment by Modern Moustache and a Q&A panel with food experts.

A heartfelt thank you to the event sponsors and everyone who attended and donated. Each dollar earned at Just Eat It Denver! will be doubled thanks to a matching grant from the Salah Foundation.

If you missed the Denver premiere of “Just Eat It” you can still see the film — it’s now available for rent and purchase on iTunes and through Amazon. It’s eye opening and entertaining and a great film for the whole family.

All photos complimentary of Koko Bayer. See more of her work at

“Just Eat It” A Food Waste Story

We all love food. So how could we possibly be throwing nearly half of it in the trash?

Equal parts education and delicious entertainment, the award-winning food documentary "Just Eat It" delves into the issue of food waste from farm through retail and all the way back to our own refrigerators.

Filmmakers Grant Baldwin and Jen Rustemeyer pledge to quit grocery shopping and survive only on foods that would otherwise be thrown away. But as Grant’s addictive personality turns full tilt towards food rescue, the ‘thrill of the find’ has unexpected consequences. Their cinematic story reveals the core of this seemingly insignificant issue having devastating consequences around the globe.

We Don't waste

We Don’t Waste reduces food waste and food insecurity by recovering food from venues, events, caterers, and food distributors and delivering it to community-based agencies serving vulnerable populations. Every day, the organization provides food to over 60 community-based non-profit agencies who in turn feed more than 6,500 children, veterans, seniors, families, and homeless individuals. In the last two years, We Don’t Waste has provided more than one million meals and prevented more than 500 tons of nutritious food from ending up in landfills.

Q&A with Food Waste Experts

The Just Eat It Denver! panel of experts represented just some of the Denver organizations working toward greater sustainability in the management of food resources and food waste. Our thank you to the evening's panelists:

Judy Elliott,
Denver Urban Gardens, Senior Education Specialist and Lead Compost Trainer, Denver Master Composter Program

Jackson Lamb
Professor of Culinary Management, Metropolitan State University

Arlan Preblud
Executive Director, We Don’t Waste

Virginia Till
Recycling Specialist, EPA